Visual Merchandising

A professional in the field of visual merchandizing and window dressing creates window and interior displays in shops and department stores, aiming to maximize sales by communicating with the target audience and creating a “WOW” reaction. Today it is accepted that the skills of the visual merchandizer play an increasingly important element in the marketing and sales mix of a successful retail business.

A visual merchandizer undertakes activities that are grounded in researching and interpreting a project brief; knowing market trends and target audience; and working with products and props to create an eye-catching display.

With the dynamic globalization of visual imagery, there are many commercial and international opportunities for the skilled professional in this field. They need to understand, embrace, and want to work with diverse cultures, trends, and fashions.