For the latest information about this skill visit Visual Merchandising on worldskills.org.
Creating eye-catching visual displays for the windows and interiors of shops and department stores designed to maximize sales.
A professional in the field of visual merchandizing and window dressing creates window and interior displays in shops and department stores, aiming to maximize sales by communicating with the target audience and creating a “WOW” reaction. Today it is accepted that the skills of the visual merchandizer play an increasingly important element in the marketing and sales mix of a successful retail business.
A visual merchandizer undertakes activities that are grounded in researching and interpreting a project brief; knowing market trends and target audience; and working with products and props to create an eye-catching display.
With the dynamic globalization of visual imagery, there are many commercial and international opportunities for the skilled professional in this field. They need to understand, embrace, and want to work with diverse cultures, trends, and fashions.
Important elements of the challenge include:
Competitors will produce drawings for a unique window display design.
It is important to demonstrate the ability to follow a research brief and develop a suitable theme for the target audience.
Competitors will organise and complete window installation in timed conditions.
Judges are looking for Competitors who can develop original and eye-catching concepts.
|Silver||725||Catherine Abbott||United Kingdom|
|Medallion for Excellence||719||Johanna Hansson||Sweden|
|Medallion for Excellence||715||Chi Sing Lung||Hong Kong, China|
|Medallion for Excellence||703||Ana Jacinto||Brazil|
|Medallion for Excellence||701||Salla Käyhkö||Finland|
|Medallion for Excellence||700||Linda Vilka||Latvia|
|678||Weng I Kok||Macao, China|
|672||Muhammad Zafhir Nordin||Singapore|
|670||Shahad Al Hosani||United Arab Emirates|
To reach the level of skills required to compete in a WorldSkills Competition takes several years of training and dedication. But the best time to start is now.